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Tourism development model: Case of Tepotzotlán and El Oro, Magical Towns of the State of Mexico

Rosas-Jaco, M.I., Almeraya-Quintero, S.X., Guajardo-Hernández; L.G.

Short title: Local tourism development, magical towns

Tourism is an activity that is closely related to the economic context, however, in most cases the strategies are developed for tourism arise outside the local society. Tourism must be presented not as an end in itself but as a development tool that. The problem is not tourism, but the application of these models in completely different environments. The objective of this research is to characterize the tourism development model prevailing in Tepotzotlán and El Oro, regarding the trade and jobs created from appointment as “Pueblo Mágico” for these purpose two hundred and forty seven surveys were applied to different actors. The results show that the model of development that prevails in Tepotzotlán and El Oro relative to “Programa Pueblos Mágicos” is partially integrated. Therefore, tourism through “Programa Pueblos Mágicos” has failed to be a facilitator for the development of other economic activities of the population leading to this expanding inequality gap between businesses dedicated to providing travel services and those without.

Rosas-Jaco, M.I. Estudiante del Posgrado en Desarrollo Rural. Colegio de Postgraduados Campus Montecillo, Km. 36.5 Carretera México-Texcoco, Montecillo, Texcoco, Edo. de México, C.P. 56230.

Almeraya-Quintero, S.X., Guajardo-Hernández; L.G. Investigadores del Programa de Estudios del Desarrollo Rural. Colegio de Postgraduados Campus Montecillo, Km. 36.5 Carretera México-Texcoco, Montecillo, Texcoco, Edo. de México, C.P. 56230. xalmeraya@colpos.mx

Spanish Journal of Rural Development, Vol. VI (Special 1): 45-54, 2015
Copyright © 2015 Ignacio J. Díaz-Maroto Hidalgo
DOI: 10.5261/2015.ESP1.04